Marco Petkovski

Hi, I'm Marco.

I help digital product creators understand and optimize user behavior through the use of data.

Previously, I lead measurement & analytics at Teehan+Lax helping build a data-driven design culture. 

I'm now building an independent analytics practice intended to help digital product companies use data to reach their full potential. 

In my free time I help startups validate their products, define success, and use data to inform their decision-making.

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